Become The Better Known Agent

The Marketing Lie Most Real Estate Agents

Are Taught (And Here’s The Truth)

Agent Personal Branding

How often does someone say to you, “Keep at it. It’s a numbers game,” when you’re killing yourself marketing your business and getting poor results?

By that, they mean keep killing yourself because, eventually, your marketing will attract leads, and some of those leads will become clients. Since you have yet to determine which leads will result in a sale, you must work on all of them. How exhausting!

The public often characterizes real estate agents as commodities. Nothing could be further from the truth. No two agents are alike. Unfortunately, the way many agents market themselves reinforces the public’s viewpoint.

Establishing and promoting your brand is the best way to avoid prospective clients seeing you as a commodity. Having a personal brand shows your prospects who you are, why you’re unique, and why you are the agent they should work with. You control how they see you. When you create your brand, potential clients understand how you’re different.

Creating a personal brand for your business is the first step in the Know, Like, and Trust process that leads to more sales. Once a prospect knows who you are, the steps toward liking and trusting your brand can begin. Leads will become clients because the brand you express is the brand they align with.

So, instead of marketing yourself as a commodity, stand out from the other agents with your unique personal brand.

TheBetterKnownAgent.com